Link: Binary Diffusion

The following is a post from Frank X. Shaw, Corporate Vice President of Corporate Communications at Microsoft.

The digital world is binary. It’s a zero or a one, the switch is on or it’s off.

There are times when I think the industry dialogue is deeply influenced by this binary nature, and sometimes can be overly black and white
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But that view alone only represents one part of the picture. It isn’t black and white. There are more elements to the story of where Microsoft is today. What many are underestimating is the evolution of Microsoft to a devices and services company. This hasn’t happened overnight. It’s a strategic shift and a creative process that’s been underway for a number of years, and becoming more evident each day,