In our weekly meeting I was subjected to some video from our Marketing group. "M'kay", I thought to myself, "this should be good. They are paid well and are some sort of ad-wizards, right?". Wow. Wrong. Oh so f'n wrong. It started off with a star-field. On par with the Windows 3.1's screen saver. There was no title and it started blaring music and stats in a bland Arial font. US population, income, cost of bread, yada yada yada.

Oh goodie, I say, a history of the company. This could prove interesting.

There was maybe three minutes of the history of the company in the entire thirty minute video. The rest was decades of random crap. Random images, movies clips, music (that wasn't even corrected to have the same volume from song to song), tv clips, commercials, and so forth. At the end they did a Starwars scroll of disjointed words. WTF? SARS right next to 'Web 2.0'?!
I could almost understand if there was a common thread. Best movie or song of the decade, but no. Hell they three in the entire 'Ferris Bueller' "float scene". No tie in to how the company evolved to the market, the change of tactics, and tech. Hell - not even a funny "dress code changes" over the years. It looked like someone's high school freshman kid slapped this together for a US history class.

I am certain marketing sat around with scraps of paper and said "write down the first three thoughts that come to your head on this decade" and proceeded to work through the bucket. Also - what the hell is up with the 2000's being nothing but a Black Eyed Peas song and solely images of 9/11, Katrina, flooding, fires, soldiers in the desert. There wasn't anything else! The 2000's are just the end of days. Oh, and I enjoyed how it was split up by decades except for the 2000's. You know - might as well lump aught-ten with the horrors of regular double-aught.

Over all I would give this a d-. Clearly Marketing desired to use what ever iPoop video editing software for their new-ish iMacs, but underwhelming is the bottom line. Cheesy Powerpoint transition effects, zero cohesive threads or story line, and it took the Bossman to explain it had to do with something about evolution over time and the company. I hope Marketing only spent about twenty minutes on this, but I know it was probably two financial quarters.

If you make a video make it coherent! Have a theme! Be important! If you plan on repeating information to make a comparison make sure the shit lines up!

Thank god comments and opinions were not asked of afterwards.